Welcome to Brand decoded!

My name is Wahida and I’m a digital content creator, an ethical fashion and marketing enthusiast. I like working with designers and artisans to give them the tools and inspiration they need to better their brand. On Brand decoded we will talk about sustainable (slow and ethical) fashion, content and the joys of entrepreneurship.

I worked in different fields (insurance, education, human resources and fashion) and as enriching as these experiences were, they always left me wanting for more, much more. It was as though I had a thirst for something that these jobs could not quiet fulfill. As a result I never stayed at the same place for more than 2 years.

My most recent work experience was as a sales and marketing manager for a collective of fashion designers. After a year working with these inspiring entrepreneurs I had the epiphany I was looking for: I wanted to continue to work with such entrepreneurs and give them the tools and inspiration they need to better their brand. This is how brand decoded came about.

My goal is to educate, inspire and empower entrepreneurs while focusing on creating a strong brand identity.

My moto is to learn, share and repeat.

Happy branding!